Define Identity - Deliver Experience
Every business is its own entity and has its own story. I figure out who the business is, what the business wants to say, and how to convey that message in the best way.
WEST RASPBERRY
BRAND VOICE - VISUAL CONTENT
West Raspberry boutique is an extremely popular name in the SW Pennsylvania area. After looking at their business, I realized their customers care about the people at WB almost more than the products. I wanted to help them lean into that. I help craft content that highlights the people and culture of WB as well as helping craft higher quality content overall.
IDENTITY
West Raspberry is a people-driven business. The owner Emily has built a family-type community with her customers. They know a lot about her day-to-day life and it’s the same with many of the employees. West Raspberry workers are like reality stars in their area. I realized we need to lean into that.
EXPERIENCE
The content we created involved the familiar faces of the business while significantly increasing the quality. I helped create short ads involving dialogue, video portraits, photo lookbooks & more. I acted as the creative director, shooter, director and editor on every shoot we did.
WEST RASPBERRY
BRAND VOICE - VISUAL CONTENT
West Raspberry boutique is an extremely popular name in the SW Pennsylvania area. After looking at their business, I realized their customers care about the people at WB almost more than the products. I wanted to help them lean into that. I help craft content that highlights the people and culture of WB as well as helping craft higher quality content overall.
IDENTITY
West Raspberry is a people-driven business. The owner Emily has built a family-type community with her customers. They know a lot about her day-to-day life and it’s the same with many of the employees. West Raspberry workers are like reality stars in their area. I realized we need to lean into that.
EXPERIENCE
The content we created involved the familiar faces of the business while significantly increasing the quality. I helped create short ads involving dialogue, video portraits, photo lookbooks & more.
WEST RASPBERRY
West Raspberry boutique is an extremely popular name in the SW Pennsylvania area. After looking at their business, I realized their customers care about the people at WB almost more than the products. I wanted to help them lean into that. I help craft content that highlights the people and culture of WB as well as helping craft higher quality content overall.
Make it stand out.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
“It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.”
— Squarespace